Across China Traditional businesses cash in on online influencers

首页

2018-12-05

HANGZHOU,(Xinhua)--Amicrophone,acamera,andanannularfloorlamparealltheequipmentYangHanusestorakein,000fansonthelivebroadcastplatformofChina,,Yangputsondifferentclothesinthestore,swirls,poses,andintroducesthedressestoherfans."Unlikeworkingincarefullydecoratedstudios,broadcastinginthestorewhiletryingonalltheseproductsinreal-timegivesconsumersbettershoppingvibes,",Yangrakedinnearly100,000yuan(about14,)onMondayaloneforasmallstoreinSijiqingclothingmarketinHangzhou,capitalofeastChina,ChinasannualSinglesDayshoppingspree,thetopbroadcasteronTaobaohelpedsell267millionyuanworthofproductsintwohours,accordingtoGlobalE-businessmen,,Taobaoinvitedmorethan30onlinebroadcasterstopromoteamajorleathermarketinZhejiang,and,,smallandmediumbusinessesinChinaareincreasinglypromotingtheirproductsthroughthenumerousonli,onlineinfluencersinChinahavegainedsome588millionfollowers,presentinggreatmarketingpotential,accordingtoareportjointlyreleasedinJunebyanalystiResearchandChina,wheresome1,300storesrangingfromsixtotwelvesquaremeterseachpacked,hundredsofshopownershavesetupspacesforlivebroadcast,,audiencescantaponlinksappearingontheirphonestobuythepresentedgoodsorcometothestoresdirectly."Someareevenlookingforwholesale,"Yangsaid,"Liketoday(),acustomerbought10dressesfor1,000yuan."ChenJuan,whohiredYanginhershop,saidsalescanreach100,000to150,000yuanperdaywiththehelpofthebroadcast,,Ltd.,alocalcompany,thecompanieshavesigned12videobroadcasters,includingYang,whoisahotpick."Shecanhelpbringinaroundtwomillionyuaneachmonth,"saidShenWei,,shewasnotsatisfiedwiththeresultsinChensstoreonMonday."Weonlyhadaround30,000viewerstoday,"Yangsaid,"Atpeaktimes,thenumbercanreach90,000."。